The key principles and elements of effective print and digital media design

In these trainings you will learn what makes media most effective and the basic theories and principles of making your own media projects.

You can design your own training by selecting the modules that suit your needs the most or contact me to discuss a customized training package.

Also have a look at the companion modules to see if there are other components that would suit your training needs:

Developing dynamic print media projects  •  Facilitating community education media events  •  Managing your media project effectively

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		Introduction to design What is media design? Using computers for making designs The basic elements of print media design
		Color RGB, CMYK and web safe color Color relationships Choosing colors for your design Limited color and black and white designs
		Writing and editing Writing guidelines Developing writing skills Writing ‘Most Significant Change’ (MSC) Stories Editing and proof-reading Writing slogans or tag lines
		Fonts and typesetting The basic fonts - serif and sans serif The basic principles of typesetting About fonts for titles and headings Using fancy fonts
		Symbols and icons Recognizing symbols Designing symbols About symbol fonts
		Images and photos Choosing images and photos Retouching with Adobe Photoshop Adjusting photos for photocopy or black and white printing Optimizing photos for use on the Internet or in PowerPoints
		Vector images What are vector images and Why should you use them? How to convert an image to vector using Adobe Illustrator
		Layout The basic principles of layout Layout steps - no matter what computer program you use Using Microsoft Word , Adobe InDesign or Illustrator for layout Common design and layout problems to avoid