media management

How to develop, manage and evaluate public education media projects

These trainings are very useful for organizations that are serious about the impacts and efficiency of their media projects. They help you to understand the principles of what makes your project most effective, how to design your program based on community needs assessments and ensure that your distribution strategy is as effective as possible. Guidelines on how to monitor and evaluate the results of your project are also covered.

You can design your own training by selecting the modules that suit your needs the most or contact me to discuss a customized training package.
Also have a look at the companion modules to see if there are other components that would suit your training needs:

Theories and practices of effective print media design    Designing and making effective public education media  •  Making and facilitating community media events





About media and media planning
  • Media in our lives, Why produce media?
  • Different types of media
  • How to make your media as effective as possible
  • Low literacy & low budget media projects
  • How to make a media plan



Media Distribution
  • Various ways to distribute media
  • How to make and use Internet mailing lists
  • Tips for making media distribution plans


 

Media project monitoring and evaluation (MONEV)
  • Planning a monitoring and evaluation strategy
  • Changes in knowledge, attitude, behavior, practice (KABP)
  • Various methods than can be used for evaluation
  • Focus Group Discussions (FGDs) and participatory surveys